Your surf school's website.
With online booking.
Aalto, the simplest software for surf schools: your site in 20 minutes - with your slots, today's conditions and a "Book" button. Your students book from the couch. They pay on the beach, as usual.
Live before the next session.
Three steps, zero tech skills. About the time of one coffee.
Fill in the questionnaire
School name, spot, photos, intro, your lessons and prices. No fiddly editor - you fill it in, Aalto lays it out.
⏱ ~5 minutesYour site is live
Your site goes online. You get a QR code for your beach signage and a "Book" button to drop onto your existing site if you have one.
⏱ ~10 minutesYour students book
They pick a slot, leave their name and phone, and pay on the beach on the day. The booking lands straight in your schedule.
⏱ 20 seconds for themA site that's never stuck at "prices 2021".
Because it runs on your live data: today's conditions, slots, spots left - all of it live.
A page that makes people want to book
Cover photo, intro, your crew, your prices, and a calendar showing today's conditions. Polished, mobile-first, built to convert a holidaymaker who's still on the fence.
- ✓ Today's conditions: waves, wind, water temp, tide
- ✓ Your lessons and prices, clear and readable
- ✓ A "Your instructor" section with your story
- ✓ Your Google / TripAdvisor reviews up front
Booking with no friction, no card online
Your students book in 20 seconds, no account needed. No online payment: they pay on the beach as usual - card, cash or holiday vouchers. Your till stays yours.
- ✓ No account (name, phone, number of surfers)
- ✓ Spots in real time - no more overbooking
- ✓ Card, cash, holiday vouchers on the beach
- ✓ Reference-based confirmation + email if provided
Your dashboard, set to the tide.
The kids' slot at low tide minus 30 - generated for the whole season, automatically. And every payment tracked, no spreadsheet.
Generate your season around the tides
Create slots at fixed times or relative to the tide. Aalto rolls out the whole season in a few clicks, shows conditions next to each lesson, and always leaves the final call to your instructors.
- ✓ Fixed or tide-relative slots
- ✓ The whole season generated ahead
- ✓ Conditions shown next to each session
- ✓ Outstanding balances at a glance
No online payment.
On purpose.
Your students book online - and pay on the beach as they always have. Card, cash, holiday vouchers. Aalto tracks who has paid and who hasn't yet. You keep control of your till. Nothing changes for your students.
Online payments are coming in a later version - only if you ask for them.
Free for the 2026 season.
We're launching with a small group of founding schools. You get everything for free - and your feedback decides what we build next.
For schools ready to ditch the WhatsApp threads and paper registers.
- ✓ Your website + online booking
- ✓ Tide-driven schedule and payment tracking
- ✓ Unlimited lessons and instructors
- ✓ We set it all up with you - in person or on a call
- ✓ A direct line to the founder
- ✓ Founding perks for life when paid plans arrive
Why this program?
Aalto is a young tool. What we have is a product that works, a conviction about what surf schools need, and the will to build it with the right people.
Founding schools aren't beta testers. They're partners - their feedback shapes the product, and their access terms will never change.
Zero commission on your bookings. Paid plans will arrive once the product has earned them - never without your explicit opt-in.
Common questions
Your next wave
is waiting.
Five founding schools. Free for the 2026 season. We build your site with you - and we'll see you on the beach.